Founded in 1997, Chery Automobile is one of China's earliest independent automobile brands to exceed 1 million annual sales. With a market presence spanning more than 100 countries and regions, it has ranked first in passenger car exports among Chinese brands for 22 consecutive years.
Chery has established a comprehensive global call center focused on multi-channel services, delivering one-stop professional support—including consultation, maintenance, and roadside rescue—to users worldwide, anchored by a commitment to unified, high-quality service experiences.
Learn MoreChery's global ambition demanded solving three critical service challenges before intelligent customer support could be realised.
Building and managing overseas local customer service teams is costly and time-intensive, making it nearly impossible to maintain unified, standardised service quality across 100+ diverse markets.
Learn MoreNew energy vehicles require specialist knowledge of three-electric systems and intelligent driving technology. Without a centralised, regularly updated knowledge base, agents struggle to resolve technical queries accurately and efficiently.
Learn MoreVarying regulations across regions—including EU GDPR—mean that collecting, storing, and transferring sensitive data such as owner locations and VIN codes carries significant legal risk, demanding strict local compliance.
Learn MoreTargeting Chery's three key pain points, Udesk engineered a purpose-built suite of capabilities to deliver intelligent, compliant, and scalable global support.
Unifies calls, emails, and social media into a single interface, delivering 24/7 automated multilingual responses that cover every service scenario across Chery's global markets.
Free TrialA built-in professional automotive terminology library, AI large model for culturally accurate translation, and a unified knowledge base ensure seamless information synchronisation across all global teams.
Free TrialAdapted to mainstream global compliance requirements with localised data storage, plus direct integration with ERP and CRM systems to enable full-process data collaboration and auditability.
Free TrialFive integrated components deliver a seamless, intelligent, and compliant customer experience for Chery's global operations.
Udesk connects Chery to every major social and communication platform, delivering consistent 24/7 service across all touchpoints worldwide.
Equipped with Udesk's AI large model translation and a purpose-built NEV terminology library, the system accurately adapts to the languages and cultural nuances of 100+ countries, dramatically improving resolution efficiency.
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Through the Udesk Data Middle Platform, agents gain one-click access to vehicle information, order records, and maintenance history by connecting Chery's ERP, CRM, and after-sales systems—enabling full-process service collaboration.
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Udesk's compliance and security products ensure strict adherence to GDPR and other major data regulations, supporting localised storage and secure transmission of sensitive user data to safeguard Chery's global brand expansion.
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Udesk provides overseas local BPO services to help Chery rapidly recruit, train, and manage on-the-ground customer service teams, significantly reducing operational costs and accelerating localised service deployment.
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Since deploying Udesk's intelligent platform, Chery has achieved transformative results across service quality, cost efficiency, and regulatory compliance.
24/7 multilingual global coverage has raised customer service response efficiency and user satisfaction, solidifying Chery's reputation as a trusted global automotive brand.
Free TrialAI-powered assistance combined with local BPO services has significantly reduced the cost of building and running overseas teams, enabling large-scale, efficient service operations globally.
Free TrialOverseas data compliance risks are fully mitigated, while accumulated data insights drive product refinement and value-added service recommendations—fuelling sustained business growth.
Free TrialYes. Udesk supports mainstream global languages, with a built-in professional automotive terminology library adapted to local cultural contexts, enabling accurate cross-language communication and perfectly matching Chery's global service layout.
Udesk complies with mainstream global compliance requirements such as GDPR, supports localised data storage and secure transmission, and standardises data circulation from a technical perspective to fully avoid compliance risks for Chery's international operations.
Udesk provides overseas local BPO services to help Chery quickly recruit, train, and manage local customer service teams, significantly reducing team-building costs and accelerating the deployment of localised services across new markets.
Adapt to your global layout, solve cross-border service challenges, and help your brand deepen into overseas markets with confidence.
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