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Benchmark Case Study

Udesk × FinVolution
Global Financial Customer
Service
Benchmark Case

Udesk delivers omni-channel, multi-lingual, and high-concurrency intelligent customer service solutions to empower FinVolution's compliant global operation and service experience upgrade.

FinVolution — Leading Fintech Expanding Across Southeast Asia

As a leading fintech enterprise in China, FinVolution (formerly PPDAI Group Inc.) is actively expanding into the Southeast Asian market. Its AdaKami business in Indonesia has maintained steady growth, and it plans to expand to the Philippines and other countries, urgently needing a localized customer service system adapted to overseas markets.

Southeast Asian fintech business expansion and global financial services market
SE Asia Expanding Markets

Key Challenges in Global Fintech Customer Service Operations

01

Multi-Country Market Adaptation

Business expansion into multiple countries requires the customer service system to quickly adapt to multi-market needs.

02

APP Data Synchronization Gap

Incoming information from the user APP cannot be synchronized, resulting in low customer service response efficiency.

03

High Concurrency & Latency Issues

Million-level concurrency and Indonesian localization service requirements lead to high system access latency.

04

Fragmented Customer Service Channels

Customer service channels are fragmented, lacking a unified platform for call centers, work orders, and AI customer service.

Explore Solutions

What FinVolution Needed to Scale Globally

Support Indonesian adaptation and low-latency overseas access, enabling rapid expansion to other Southeast Asian markets.

Connect the APP with the customer service system to realize automatic synchronization of user information.

Build a high-concurrency platform integrating call center, instant messaging, work orders, and AI customer service.

Digital transformation and enterprise customer service platform requirements dashboard
3 Core Platform Requirements

Four Pillars of Intelligent Omnichannel Customer Service

Udesk delivers a comprehensive, high-performance intelligent customer service infrastructure purpose-built for global financial operations.

Omni-Channel & Full-Scenario Access

Connect high-frequency user channels such as APP, email, phone, Facebook, and WhatsApp. Customer service handles all-channel conversations on a unified workbench to achieve full coverage of user reach.

Seamless Synchronization of User Data

Deeply connect the APP with the customer service system. User incoming information is automatically synchronized to the conversation interface, eliminating the need for customer service to ask manually and greatly reducing response time.

Localization + High-Concurrency Adaptation

The entire interface supports Indonesian, and overseas node deployment ensures low-latency access; the system supports million-level concurrency to adapt to high-traffic scenarios of financial businesses.

AI Customer Service Integration

Intelligent voice navigation and Indonesian text robots handle high-frequency inquiries, combined with a work order system to achieve a closed-loop service, complying with financial business compliance requirements.

Measurable Impact Across Operations

Real, quantifiable improvements in efficiency, cost reduction, and user satisfaction — delivered across FinVolution's global operations.

+60%

Response Efficiency

Customer service response efficiency increased, significantly reducing user waiting time for inquiries.

70%+

AI-Resolved Queries

AI customer service robots handle over 70% of high-frequency questions, significantly reducing labor costs.

User Satisfaction

Unified multi-channel services drive continuous improvement in user satisfaction scores.

Scalable Multi-Market Platform: The platform can be quickly replicated to support subsequent market expansion in the Philippines and other countries.

Real-Time Data Intelligence: Real-time aggregation of customer service data provides accurate support for business optimization and strategic decisions.

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