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Haidilao Hot Pot Logo - Global food service brand

A Global Food Service Brand with the Highest Service Standards

As a world-renowned food service brand, Haidilao operates a network of stores across both domestic and international markets, with a large customer base and high, recurring demand for customer support. With premium service as its core competitive advantage, the brand continuously delivers the best dining and service experience to global consumers through its large-scale store system. Haidilao sets exceptionally high standards for the standardization, efficiency, and automation of its customer service operations.

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Customer Challenges and Needs

As the business expanded globally, the shortcomings of Haidilao's traditional customer service model became increasingly apparent, with various operational obstacles hindering improvements in service quality and efficiency:

  • 1 Diverse customer communication channels meant that inquiries were scattered and could not be managed centrally, resulting in fragmented service responses.
  • 2 Numerous offline store extension numbers were poorly managed, making it difficult for customers to place calls and complicating uniform maintenance across the board.
  • 3 The volume of manual call transfers was very high with many ineffective transfers, consuming significant manpower and driving up operational costs.
  • 4 There was no structured service data analytics system, making service quality hard to monitor and service standards impossible to apply uniformly.
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Cloud-Based Intelligent Omnichannel Solution

With its mature platform service capabilities, Udesk designed a cloud-architecture intelligent customer service solution specifically for Haidilao, fully supporting a comprehensive digital upgrade of its service:

Pengelolaan terpusat omnichannel - sistem layanan pelanggan Udesk
1

Centralized Omnichannel Management

Integrating omnichannel online customer service and an intelligent Call Center system, it unifies all customer communication channels to receive and manage inquiries centrally, resolving the problem of fragmented service responses.

Penyediaan layanan stabil berbasis cloud - call center cloud Udesk
2

Stable Cloud-Based Service Delivery

Building a cloud Call Center system with high capacity and outstanding stability, it significantly increases the system's carrying capacity and ensures global customer service operates non-stop, 24 hours a day.

Optimalisasi alur cerdas sistem tiket Udesk untuk efisiensi layanan
3

Intelligent Workflow Optimization to Cut Costs and Boost Efficiency

Adopting an intelligent Ticketing system, it optimizes smart queuing strategies and service routing, reduces ineffective transfers, increases agent productivity, and speeds up the resolution of customer issues.

Dukungan penuh AI dan data - Insight Data Center Udesk
4

Full AI and Data Support

Leveraging the Insight Data Center and AI-powered intelligent service capabilities, it enables smart customer information management, full tracking of service history, and AI assistance for agents, so that standardized service monitoring and automated efficiency gains can be fully realized.

Hasil efektivitas bisnis - peningkatan efisiensi layanan pelanggan Haidilao dengan Udesk

Business Results and Effectiveness

After deploying Udesk's intelligent customer service solution, Haidilao successfully optimized service efficiency, service quality, and operational costs across the board:

60%
Reduction in Ineffective Transfers
Intelligent routing performs precise filtering, reducing wasted manpower.
75%
Improvement in Resolution Efficiency
Thanks to standardized Ticketing workflows and a cloud queuing mechanism.
50%
Reduction in Wait Time
Customer wait times dropped significantly, with fast responses to their needs.
100%
Quality Monitoring Coverage
Multidimensional data monitoring and analysis from the Insight Data Center across all stores.
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Begin Your Customer Service Digital Transformation

Learn from the digital service upgrade experience of a leading food service brand and discover new ways to cut costs and boost the efficiency of your enterprise customer service. Get in touch today for an industry-specific solution!

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